Marketing Measurement Services
Three core services designed to establish analytical capabilities, connect marketing activities to business outcomes, and build organizational capacity for data-informed decision-making.
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Each service addresses specific measurement challenges that organizations face when establishing accountability and performance frameworks for marketing activities.
Data-Driven Creative Strategy
Integration of audience data and performance insights into creative development processes. This service bridges analytics and creative teams to ensure marketing materials resonate with target audiences. The approach includes data synthesis, insight development, creative briefing, and performance feedback loops.
Audience insight integration for creative direction
Performance feedback systems informing development
Data-informed creative briefing processes
Cross-functional collaboration frameworks
Suitable for: Organizations seeking greater accountability from creative investments and wanting to reduce reliance on subjective decision-making in creative development.
$10,300
USD
Marketing Measurement Architecture
Design of comprehensive measurement frameworks that connect marketing activities to business outcomes. This service establishes the infrastructure for meaningful marketing accountability. Scope includes KPI framework development, data source mapping, dashboard specification, and reporting cadence design.
Comprehensive KPI framework aligned to objectives
Data source integration and mapping strategies
Dashboard and reporting system design
Attribution model development and implementation
Suitable for: Organizations needing foundational measurement infrastructure that connects marketing activities to business outcomes and enables ongoing optimization.
$8,700
USD
Experimentation Program Design
Creation of systematic testing programs that build marketing knowledge through controlled experiments. This service establishes protocols for hypothesis development, test design, and learning capture. The program covers A/B testing, multivariate testing, and holdout study approaches.
Hypothesis development and prioritization frameworks
Test design protocols and statistical methodologies
Learning capture and knowledge management systems
Multi-format testing program structures
Suitable for: Organizations seeking to make marketing decisions based on evidence rather than assumption through systematic testing and learning programs.
$7,100
USD
Service Comparison
Understanding which service addresses your specific measurement challenges and organizational priorities.
| Aspect | Creative Strategy | Measurement Architecture | Experimentation Design |
|---|---|---|---|
| Primary Focus | Creative development processes | Overall measurement infrastructure | Systematic testing programs |
| Key Deliverable | Data-informed creative briefing system | Complete measurement framework | Experimentation protocols and processes |
| Typical Duration | 8-12 weeks | 10-16 weeks | 6-10 weeks |
| Investment | $10,300 USD | $8,700 USD | $7,100 USD |
| Best For | Organizations with active creative development | Organizations lacking foundational measurement | Organizations ready for systematic testing |
Multiple services can be combined. Many organizations implement measurement architecture first to establish foundation, then add creative strategy or experimentation capabilities as measurement maturity develops.
Choosing the Right Framework
Consider these questions when determining which service addresses your most pressing measurement challenges.
Current State Assessment
- • Do you have basic measurement infrastructure in place?
- • Can you currently track marketing performance across channels?
- • Do stakeholders receive regular performance reporting?
Primary Challenge
- • Is creative development based on subjective preferences?
- • Do you lack visibility into overall marketing performance?
- • Are decisions made without systematic testing?
Organizational Readiness
- • Do you have executive sponsorship for measurement initiatives?
- • Can you dedicate resources to implementation?
- • Is there willingness to act on performance insights?
Not Sure Which Service Fits?
During initial consultation, we assess your current capabilities, discuss specific challenges, and recommend the service approach most likely to address your needs. There's no obligation to proceed after consultation.
Schedule ConsultationInvestment Considerations
Understanding what's included in each service and how to think about value relative to your organization's needs.
What's Included in All Services
Core Deliverables
- ✓ Discovery and current state assessment
- ✓ Custom framework design and documentation
- ✓ Implementation guidance and support
- ✓ Team training and knowledge transfer
- ✓ Post-implementation refinement period
Working Approach
- ✓ Collaborative work with your team
- ✓ Regular progress reviews and adjustments
- ✓ Stakeholder communication and alignment
- ✓ Flexible approach adapting to discoveries
- ✓ Focus on sustainable implementation
Payment Structure
Service fees are typically structured in phases aligned to project milestones. This allows organizations to evaluate progress before committing to subsequent phases and ensures payment corresponds to delivered value.
Additional Costs
Service fees cover framework development and implementation support. Organizations remain responsible for any technology platform costs, internal resource allocation, and ongoing operational expenses after engagement completion.
Ready to Discuss Your Needs?
Share information about your measurement challenges during a consultation. We'll discuss which service approach might address your needs and answer questions about implementation and investment.
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